Actress Gong Li is Piaget’s New Brand Ambassador

Gong Li adorned with Piaget Couture Précieuse jewelry.

Swiss luxury watchmaker and jeweler, Piaget, has named actress Gong Li as its new global brand ambassador, calling her an “icon of classic beauty, exceptional talent and steadfast dedication.”

Gong Li is best known internationally for her roles in the movies Raise the Red Lantern, which was nominated for an Oscar, and Farewell My Concubine. While starring as Jiu’er in Red Sorghum, she spent days lifting heavy water buckets on her shoulders, in order to experience the life of a rural woman she thought to depict truthfully. It was this type of “relentless pursuit of perfection, courage in face of adversity, and reinventing style of acting” that the luxury brand found appealing. 

“Movie is an important part of my life; I endeavor to do my best in understanding and rendering each character, as well as devoting myself with enthusiasm in the world of movie. This is the same for Piaget, the prominent brand that embraces challenge and seeks constant breakthrough, is a true creative precursor in the realm of Haute Joaillerie and Horlogerie.” Gong Li said. 

In a series of photographs captured by Chinese photographer Feng Hai, Gong Li is adorned with Piaget Couture Précieuse jewelry and haute couture gowns as if preparing for an appearance at an international film event. In one set of photos, she wears a classic golden mermaid-style gown with a lace folding fan-inspired necklace from the Piaget Couture Précieuse Collection along with a pair of earrings from the same collection. In another set of photos, she embraces a more modern look a white low-cut dress, a delicate tassel necklace with diamonds and pearls dangling at the ends, balanced by a pair of braided earrings.

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