B2C Jewelry Show in Eastern China Attracts Wealthy Buyers

About a thousand high-net-worth consumers attended the Treasures Hangzhou jewelry fair, held October 24 - 26 at the Hyatt Regency Hangzhou, according to Hong Kong based Asian exhibition and publishing company, UBM Asia. 

The jewelry show, held at the second-tier city of Hangzhou, about 150 km from Shanghai, was aimed at China’s "sophisticated jewelry consumers, private collectors and high-end jewelry retailers," UBM Asia said in a statement.

The jewelry show was UBM Asia’s first attempt at producing a business-to-consumer jewelry fair in China. The company said second-tier cities is where the jewelry market in China is showing strong potential.

“The rapid growth of China’s economy is producing a lot of high-end consumers here that are eager to enjoy a better lifestyle by snapping up luxury goods including exquisite jewelry,” said Joe Ho, UBM Asia’s deputy Jewellery Fairs manager for China.

The new show featured over 30 high-end jewelry exhibitors from five countries and regions (China, Sri Lanka, Switzerland, Hong Kong and Taiwan), who brought with them a variety of jewelry, diamonds, gemstones, lustrous pearls and jadeite jewelry.

Ho said promotion activities for the show included going directly to financial institutions and private clubs.

“We invited their VIP customers and organized tailor-made seminars on topics that cover the essentials in collecting and investing in high-end jewelry products, which they undoubtedly found attractive,” he said.

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