UBM Asia’s Shenzhen Fair Begins February 26

China International Gold, Jewellery & Gem Fair – Shenzhen will be held February 26 till March 1 at the Shenzhen Convention & Exhibition Center.

The host city, Shenzhen, is known as the jewelry hub of China because it accounts for more than 70 percent of the country’s annual jewelry production. In terms of value, jewelry produced in the city totals around RMB50 billion (or about $8 billion), according to the Gems and Jewelry Trade Association of Shenzhen.

More than 370 exhibitors from 10 countries and regions are expected to fill more than 22,000 square meters of exhibition space. Exhibitors are coming from China, Hong Kong, Taiwan, India, Korea, Poland, Sri Lanka, Tanzania, Thailand and the United States.

Shenzhen has been stepping up brand promotion in recent years in response to the increasing sophistication of China’s luxury goods consumers. The Shenzhen Fair will feature companies that have made branding a part of their strategy. Among them are Ballet Jewellery, Beijing Fine Jewellers, Dame Bijoux, Fairly Diamond, Gold Point Jewellery Manufacturer (Shenzhen), Sunny Gem and Zorab Creation Jewelry Mfg. The range of products being offered includes gold, platinum, silver, pearl, gemset and diamond jewelry; jadeite, gemstones, pearls, jewelry making equipment and packaging and displays.

Special events at the fair include “Gold Day,” hosted by the China Gold Association, will help participants keep abreast of this lucrative market and explore China’s gold consumption trends for 2013; as well as seminars on precious gems and pearls, the retail jewelry market and jewelry design.