Jewelry Websites Sparkled in December

Many Americans returned to making purchases of luxury goods this holiday season, sending an all-time high of 26.2 million unique visitors to Jewelry/Luxury Goods/Accessories sites during the month, according to December 2010 data from the comScore Media Metrix service.

BradfordExchange.com took the top stop in the category with 2.8 million unique visitors in December (up 15 percent), followed by Zale Corp. with 2.3 million visitors (up 26 percent), Coach.com with 2.1 million (up 14 percent), and Swarovski.com with 2.0 million (up 13 percent).

Overall the firm said December saw increased traffic among several content categories including E-cards, Shipping, Retail and Travel sites. As the fiscal year came to an end, many consumers and businesses turned to Tax and Financial Information/Advice sites to close their books for the year and prepare for the upcoming tax season.

“The Internet now plays a vital role for Americans during the holiday season, allowing them to do everything from finding online deals and researching future in-store purchases to tracking shipments, booking travel and sending e-cards, gifts and greetings,” said Jeff Hackett, executive vice president of comScore Media Metrix. “Each year we see more Americans using the Internet as a tool during the holidays, with more than 85 percent of Americans online visiting a retail site in December, up from 80 percent last year.”

ComScore Media Metrix provides Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local, U.S. and global markets.