Diamond in the Rough Launches Engagement Ring Online Boutique

Diamond in the Rough, the precious jewelry collection specializing in natural rough diamond designs, has launched an e-commerce bridal boutique on its website.

The bridal boutique is featured on the web site's home page (www.diamondintherough.com) as a section with a selection of original solitaire natural rough diamond ring designs. Each ring features a natural rough diamond center stone with micro pave diamond accents. Micro pave diamond bands in 18k yellow and pink gold and platinum. Natural rough diamond bands are available to complement engagement rings or celebrate anniversaries. On average, the collection ranges from $3,500-$10,000 retail, with special pieces more than $10,000. Bands start at $2,000 retail.

Diamond in the Rough launched its bridal collection o the fall of 2009. It has an assortment of shades—such as champagne, rose, cognac, white and black in shiny to more opaque textures. Each ring is hand-crafted and designed around a natural rough diamond.

The e-commerce bridal website launched March 14.