Mouawad Designs $10M Victoria’s Secret Royal Fantasy Bra

Candice Swanepoel models the $10 million bra.

The $10 million Victoria’s Secret Royal Fantasy Bra and Belt designed by Mouawad will be worn by Victoria’s Secret Angel Candice Swanepoel. The bejeweled bra will be unveiled in the 2013 Victoria’s Secret Dreams & Fantasies Catalogue as well as at The Victoria’s Secret Fashion Show airing December 10 on the CBS television network.

The Royal Fantasy Bra and Belt features more than 4,200 precious gems from around the world including rubies, diamonds, and yellow and blue sapphires. Handset in 18k gold, the bra is completed with a 52-carat, pear-shaped center ruby.

The luxury jeweler said it was inspired by the “colorful, wild and trend-setting” 1960s “when models like Twiggy, Jean Shrimpton and Patty Boyd ruled the runways and dominated the covers of Vogue, Vanity Fair and Harper's Bazaar.” The jewelry on the Royal Fantasy Bra and Belt also used the British Royal Crown Jewels as an inspiration with diamonds, rubies and sapphires in a patriot display of red, white and blue. 

This will be the first time Swanepoel will wear the bra. Since 2001 when Supermodel Heidi Klum wore the first Victoria’s Secret Fantasy Bra, it has been a tradition for the lingerie and beauty products retailer. Other supermodels that have worn fantasy bras over the years include Heidi Klum, Tyra Banks, Selita Ebanks, and Gisele Bündchen.

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